This $3.55 AI Hack Found 21 Pages Nobody Saw on Google in 90 Days

Hey Builders 👋

Last week I had a tiny AI model read every single Google search that Careerkit shows up for. All 55,643 of them.

And let me tell you… it did not hold back.

The short version:

Total cost of finding all that out: $3.55. 3x less than a coffee in Zurich.

Quickly, the rest of my week:

I want to talk directly to the founder whose site gets some Google traffic. You open Search Console once a month, scroll the top of the list, nod, and close the tab.

You're not bad at SEO. You're reading a list Google sorted for you, and the stuff that matters is hiding further down.

Quick disclaimer: I'm not an SEO agency. I'm one person building three products with AI. These are my real numbers, not a listicle someone asked ChatGPT to write.

Now, the receipts. In the 90 days to Oct 14, Careerkit got 31,467 clicks from Google out of 1.6 million impressions. Not bad! But I had no idea what most of those searchers actually wanted.

Here's everything below 👇

The Search Console screen shows you a sorted list. The API gives you every search Google is willing to name. For me, that was 55,643 searches.

(Fun fact: even "every search" is only half. Those named searches carried 50.1% of my clicks. Google hides the rest.)

Then I handed every search to Jev, a tiny decision model, and asked it four questions:

Here's the part most people skip: I tested it before I trusted it. I checked it against 307 searches with known answers, 90 of them held back. The bar was 90% precision while answering at least 70%. "What do they want" passed at 91%. Two questions failed, so I threw them out.

Quick math break:

Here's what came back, for English:

Free tools carry the whole site: 71% of named clicks. Templates, examples and how-tos? All under a 1% click rate. Ouch.

The #1 thing I was "losing" was… cover-letter fonts. Yes, really lol.

That's about 15,200 impressions and 12 clicks, all on one blog post that's already on page one.

So obviously, rewrite the title, right? That's what the first read said too.

Then I checked. The page works. The title is already right. Google answers "what font" right there on the results page, so nobody needs to click.

So I closed it. No fix.

Steal this: before you rewrite a title, Google the query yourself. If the answer is already sitting on the results page… move on.

I had 26 resume-example pages. In 90 days they got 7 clicks at an average position of 30. And 21 of the 26 got zero impressions. Not low. Zero.

So I opened the pages that actually rank for an accountant resume:

My title literally said "Examples." Plural. Then it gave you one.

The searcher wants a CHOICE. So I rebuilt all 26, added 25 more roles, and gave each of the 51 pages 8 examples. Every new role got a cover-letter page too. All live as of Oct 18 and 19.

Steal this: open the page that ranks for your best query and count what it gives the searcher. Then count yours. (It's humbling. Do it anyway.)

Next I reviewed the 10 pages that bring in the most paying users, against 5,452 searches: mine, plus everything the top 3 competitor pages rank for.

Three things jumped out.

1. The words were missing. My free resume builder page used "resume maker"… 0 times. It said "designs" 12 times and "templates" 3 times, even though people search for templates. The headline was "Build your resume from scratch, free." Now it's "The free resume builder with no sign-up."

2. One money page wasn't in Google AT ALL. Search Console called /fr/cv-gratuit a "Duplicate without user-selected canonical". The page Google picked instead? "Crawled, currently not indexed". So neither French page was in Google 🙃 I requested indexing on Oct 17 and fixed the footer that was sending French readers to English pages.

3. Some pages promised things the product doesn't do. One blog post said "50,000+ job seekers". The real number is 18,336 users. The translator FAQ offered "paste the text"… the tool only takes PDF or DOCX.

13 changed pages went live on Oct 18.

And let me keep it real: words don't fix authority. My free resume page still sits at 33 to 36 for "free resume builder". That part is links. So far I've sent 12 outreach emails and got 0 links. So… that's next month lol.

Steal this: run URL Inspection in Search Console on the 5 pages that make you money. Five minutes. It could save you months.

Not every missed search is yours to chase:

The lazy version, for your site, this week:

That's it. One afternoon, a few dollars.

If you take one thing away: your Search Console already knows what people want from you. Read ALL of it once. Then make sure your money pages are even in Google before you write a single new one.

Okay, that's it from me. Reply with your question, I answer one every week. And if you've ever read every search in your Search Console, tell me what surprised you 👀

Keep shipping,

Nishant